Communication Management Essay Example | Topics and Well Written Essays - 2500 words

Communication Management - Essay Example This document particularly relate to the development of Communication Management Strategy for Digital Training Program at Wal-mart Corporation. Wal-mart has always given importance to the employee training and development programs as it has been an integral part of its employees’ career path (Working At Walmart: Training and Development, 2013). However, due to the advancing technology and increasing size of Wal-mart’s business the corporation now requires establishing a digital learning and training program in order to better improve its customer services and overall employee relationships. Following are the most significant objectives of Communication Management Strategy for Wal-mart’s Digital Training Program (Corporate Communications Policy, 2012). The scope of this document is actually restricted to different aspects of Wal-mart’s Digital Training Program which basically includes its unique business approach. This is further related with the organization’s ongoing communication procedures with all the stakeholders. This document will be helpful in evaluating the progress and effectiveness of the entire project while making a strict stakeholder analysis and the impacts of digital training project on the organization’s global image. Additionally, the communication management strategy aims to combine the organizational mission to its capabilities and resources (Tripathi, 2009). Formal business communication is based upon a comprehensive process which primarily emphasizes over message i.e. the actual content which has to be delivered. It can be either in verbal words or symbols (Means, 2009). For instance, in case of Wal-mart’s Digital Training Program the stakeholders would have to be informed about the training needs of employees, their skills, competencies etc. At a later stage the message might also be directed towards employees in order to gain their content regarding training strategies.