Target market of wine coolesrs in argentina Essay

Target market of wine coolesrs in argentina - Essay Example They are the teenagers who like to drink such wine coolers so that they can look cool, trendy and hip. It is essentially a style statement that they like to carry with them so that they can be taken as lively and attractive at all times. The focus for the wine cooler business should therefore rest on individuals who like to move ahead with life on the go. They are exploring new things, finding novel pathways and understanding the intricacies related with style and comfort. Within Argentina, the target market would include both male and female drinkers since they are within the teenager category. They like to drink such wine coolers so that they can be considered ‘in’ and trendy more than any other opinion that can be made out of them. The target market therefore is very essential to estimate before the business can be opened up and the people are offered the wine coolers for their purchase. If the primary target market is analyzed and locked upon properly within Argentina, it is always easier to know what the secondary and tertiary target markets would be for the sake of the wine cooler business. Since the wine coolers do not fall essentially under the category of the wine itself, they can be drunk by individuals who are not into hard drinks. This is the reason why people who are not into drinking can be taken as the right target market, and hence all out efforts could be made to sell the wine cooler products towards them (Author Unknown, 2011). The business would then be narrowed down in terms of finding and then sending the wine coolers to the exact target audiences. There would be minimal wastage which is any business’ dream in this day and age. In the past as well, wine coolers have been made at home so the element of starting a new business could be seen as something that can take place at a very low level. The important thing is to know the exact target market so that the wine